Social Media Marketing Essentials
- 16 Hours
- Intermediate
- English
Be it LinkedIn, Instagram or Facebook, attain the social media marketing essentials you need to build your brand and position yourself as a prized resource to prospective clients. Our ‘Social Media Marketing Essentials’ course will bestow you with the knowledge to evaluate potential social media marketing opportunities, employ social media as an integral part of your marketing strategy and identify the key elements of using social media as a marketing initiative.
By the end of the course, the learner is able to:
Have a comprehensive understanding of using social media for business
Have the knowledge and practical experience in using the various social media platforms and the platform tools such as post scheduling and analytics dashboards
Determine the effectiveness of the different types of social media platforms
Understand the legal and regulations that might affect the organisation on the use of social media marketing
Understand how customers can be influenced through the usage of social media
Understand the values of building a community of advocates on a social media platform
Develop the abilities to establish social media marketing objectives
Develop plans on the use of social media in marketing campaign
Evaluate the qualitative outcomes and sentiments of consumers on the social media platform
Monitor the outcomes of social media marketing campaigns through the platform analytics dashboard
What is Social Network and How can your business leverage on Social Media for growth
Major Social Media Platforms
Social Media Tools and Functions
Which Social Media Platform suits best for your business
Social Media Platform Regulatory
Social Responsibility and Ethics in Marketing
Marketing Environment
Importance of Community Building on Social Media
Defining your Brand on Social Media
Social Media Marketing Campaign Strategy
Audience Considerations and Insights
Social Media Platform Dashboard Analytics
Certifications
Two e-certificates will be awarded to trainees who have demonstrated competency in assessment and achieved at least 75% attendance.
Certification of Achievement by Wong Fong Academy Pte Ltd
Minimum “N” level OR
Nitec, including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR
“O” level OR
“A” Level
AND
At least ESS WPLN at level 5 or equivalent
Recommended all learners to have at least 1 or more years of sales and marketing experience
| Singaporean Citizen | Singaporean PR | |
|---|---|---|
| Company-Sponsored (Non SME) | SGD 660 | SGD 660 |
| Company-Sponsored (SME) | SGD 100 | SGD 100 |
| Self-Sponsored (21 – 39 years old) | SGD 660 | SGD 660 |
| Self-Sponsored (Above 40 years old) | SGD 100 | SGD 660 |
– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.
Frequently Asked Questions
All courses are available for both online classrooms and in-person traditional classrooms.
The online course is conducted over Zoom and the in-person course is delivered through a traditional classroom setting. Both learning modes essentially offer the same experience in terms of the course contents, size, duration and learning outcomes.
Class size differs per run, but would be a maximum of 20 learners per instructor.
In-person classroom trainings are conducted at our off-site office 51 Cuppage Road, the nearest MRT will be Somerset MRT.
Comparison of both formats.
Yes, we do provide in-house training. Please contact us to know more about our customized courses.
Yes, there will be an assessment at the end of each learning units and it will be an open book concept. The assessment are not difficult if you are sufficiently prepared for it and the trainer will conduct oral recovery if there is a gap in the written assessment.
There are mini assignments throughout the course, allowing for practice on the concepts and theories taught in the class. Learners would also have to participate in group work and group projects which would be done during class time.
For certifiable (WSQ) and non-certifiable (non-WSQ) courses approved by SkillsFuture Singapore (SSG), self-sponsored individuals and companies (SMEs and Non-SMEs) can apply under the following grant schemes to subsidise the course fees.
- SkillsFuture Mid-career Enhanced Subsidy
- Enhanced Training Support for SMEs
- Self-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
- Company-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
- Absentee Payroll
- SkillsFuture Credit
- Post Secondary Education Account (PSEA) **Only applicable for certain modules**
You may be eligible for up to 70% SkillsFuture subsidies. Please contact us for more details on your grant/funding eligibility.
From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
The following payment options are available:
- PayNow
- Bank Transfer
- Cheque
- SkillsFuture Credit
- Post Secondary Education Account (PSEA)
Unfortunately, our classes are not claimable under UTAP.
Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.
- WSQ Statement of Attainment (SOA)
- Certification of Achievement by Wong Fong Academy Pte Ltd
Depending on the course which from at least minimum of 8 hours or maximum 24 hours. The exact course duration can be found on each individual course page.