Search Engine Optimisation
- 16 Hours
- Beginner
- English
Uncover the secrets to staying on top of all search results by learning how to efficiently manage and monitor Search Engine Optimisation (SEO) campaigns for digital assets and content. Using the data acquired, learn to use tools such as Google Search Console and SEMRush to conduct a detailed analysis on the performance of SEO campaigns
By the end of the course, the learner is able to:
Identify Search Engine Ranking
Identify Search Engine Methods of assessing SEO
Determine organisation’s SEO strategies
Manage keyword research in alignment with organisation’s SEO strategies
Provide SEO recommendations to elements and structure of websites and web pages
Optimise content creation by partnering with editorial and marketing teams
Evaluate and interpret the internet marketing strategies of a website
Monitor web analytics dashboards and reports on SEO strategies
Identify the processes involved in managing search results
Evaluate search performance across channels to improve rankings
Web Crawling, Indexing and the Mission of a Search Engine
What is search engine ranking
Search engine methods of assessing SEO
Types of SEO Strategies
Setting Organisation’s SEO strategies
Creating Your Own Keywords and Phrases
Finalizing and Implementing Your List
What is On-Page SEO
What are Meta Tags, Plus Heading Tags, Alt Attributes and Website Structure
Improving On-Page SEO
Setting Guidelines For Content Partners
Content Schedules
What is Off-Page SEO
Off-Page SEO using Social Media
Internet marketing strategies
Criteria for evaluating internet marketing strategies
Evaluating Internet marketing strategies
Measurement Metrices
Interpret Web Analytics Dashboards
Report on SEO Strategies
Processes in managing search results
Measurement Criteria of Performance Across Channels
Evaluate Search Performance Across
Certifications
Two e-certificates will be awarded to trainees who have demonstrated competency in assessment and achieved at least 75% attendance.
Certification of Achievement by Wong Fong Academy Pte Ltd
Minimum GCE “N” level with at least 3 GCE “N” Level Passes
Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5
Recommended all learners to have at least 1 or more years of sales and marketing experience
Frequently Asked Questions
All courses are available for both online classrooms and in-person traditional classrooms.
The online course is conducted over Zoom and the in-person course is delivered through a traditional classroom setting. Both learning modes essentially offer the same experience in terms of the course contents, size, duration and learning outcomes.
Class size differs per run, but would be a maximum of 20 learners per instructor.
In-person classroom trainings are conducted at our off-site office 51 Cuppage Road, the nearest MRT will be Somerset MRT.
Comparison of both formats.
Yes, we do provide in-house training. Please contact us to know more about our customized courses.
Yes, there will be an assessment at the end of each learning units and it will be an open book concept. The assessment are not difficult if you are sufficiently prepared for it and the trainer will conduct oral recovery if there is a gap in the written assessment.
There are mini assignments throughout the course, allowing for practice on the concepts and theories taught in the class. Learners would also have to participate in group work and group projects which would be done during class time.
For certifiable (WSQ) and non-certifiable (non-WSQ) courses approved by SkillsFuture Singapore (SSG), self-sponsored individuals and companies (SMEs and Non-SMEs) can apply under the following grant schemes to subsidise the course fees.
- SkillsFuture Mid-career Enhanced Subsidy
- Enhanced Training Support for SMEs
- Self-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
- Company-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
- Absentee Payroll
- SkillsFuture Credit
- Post Secondary Education Account (PSEA) **Only applicable for certain modules**
You may be eligible for up to 70% SkillsFuture subsidies. Please contact us for more details on your grant/funding eligibility.
From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
The following payment options are available:
- PayNow
- Bank Transfer
- Cheque
- SkillsFuture Credit
- Post Secondary Education Account (PSEA)
Unfortunately, our classes are not claimable under UTAP.
Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.
- WSQ Statement of Attainment (SOA)
- Certification of Achievement by Wong Fong Academy Pte Ltd
Depending on the course which from at least minimum of 8 hours or maximum 24 hours. The exact course duration can be found on each individual course page.