Search Engine Marketing
- 16 Hours
- Beginner
- English
Understand the fundamentals of managing, reviewing, and monitoring the implementation of Paid Search Engine Marketing (SEM) strategies. Use this to your advantage in establishing targets for Paid SEM campaigns and progress to producing analysis reports for SEM performance to have a better perception of opportunities for improvement.
By the end of the course, the learner is able to:
Differentiate between social media platforms including blogging and Twitter
Identify the characteristics of Google Ads, Yahoo Search Marketing, and other data management platforms
Manage display network placement lists on AdWords and through other contextual advertising platforms
Build profitable web marketing programs
Recommend campaign management tools used for PPC campaigns
Apply techniques in bid management, ad copy creation, competitor analysis and keyword research
Differentiate actionable metrics for performance measurement and effective segmentation of keywords, respectively
Monitor traffic quality, click through rates and conversion rates across account
Design and test ads for new and existing acquisition campaigns with the knowledge of ad writing techniques
Monitor the profitability of advertising using proprietary and licensed management software
Identify low performing ads and placements and make necessary changes to maximise profit and volume
Identify fraud and low performing sources and domains
Create reports about new competitors entering the landscape and any possible changes in the search landscape
Identify the features of third-party tools and technologies
Introduction to Digital Marketing Landscape
Digital Marketing and Data Platforms
Audience Segmentation on Digital Marketing Platforms
Digital Marketing Programs and Automation
Setting Digital Marketing Goals and Objectives
Setting Up PPC Search Campaigns on Google Ads
Apply techniques in bid management, ad copy creation, competitor analysis and keyword research
Metrics for Keyword Planning and Display Ad Targeting
PPC Search Success Indicators
Monitoring PPC Search Success
Ad Copy Restrictions
Ad Copywriting Techniques for Display and Search
Design and Test Ads
Advertising Management Software Functions to monitor profitability
A /B Split Testing Techniques
Search and Display Campaign Optimisation and Reporting
Fraud and Placement Optimisation
Competitor Research
Additional SEM Tools
Certifications
Two e-certificates will be awarded to trainees who have demonstrated competency in assessment and achieved at least 75% attendance.
Certification of Achievement by Wong Fong Academy Pte Ltd
Minimum GCE “N” level with at least 3 GCE “N” Level Passes
Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5
Recommended all learners to have at least 1 or more years of sales and marketing experience
Frequently Asked Questions
All courses are available for both online classrooms and in-person traditional classrooms.
The online course is conducted over Zoom and the in-person course is delivered through a traditional classroom setting. Both learning modes essentially offer the same experience in terms of the course contents, size, duration and learning outcomes.
Class size differs per run, but would be a maximum of 20 learners per instructor.
In-person classroom trainings are conducted at our off-site office 51 Cuppage Road, the nearest MRT will be Somerset MRT.
Comparison of both formats.
Yes, we do provide in-house training. Please contact us to know more about our customized courses.
Yes, there will be an assessment at the end of each learning units and it will be an open book concept. The assessment are not difficult if you are sufficiently prepared for it and the trainer will conduct oral recovery if there is a gap in the written assessment.
There are mini assignments throughout the course, allowing for practice on the concepts and theories taught in the class. Learners would also have to participate in group work and group projects which would be done during class time.
For certifiable (WSQ) and non-certifiable (non-WSQ) courses approved by SkillsFuture Singapore (SSG), self-sponsored individuals and companies (SMEs and Non-SMEs) can apply under the following grant schemes to subsidise the course fees.
- SkillsFuture Mid-career Enhanced Subsidy
- Enhanced Training Support for SMEs
- Self-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
- Company-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
- Absentee Payroll
- SkillsFuture Credit
- Post Secondary Education Account (PSEA) **Only applicable for certain modules**
You may be eligible for up to 70% SkillsFuture subsidies. Please contact us for more details on your grant/funding eligibility.
From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
The following payment options are available:
- PayNow
- Bank Transfer
- Cheque
- SkillsFuture Credit
- Post Secondary Education Account (PSEA)
Unfortunately, our classes are not claimable under UTAP.
Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.
- WSQ Statement of Attainment (SOA)
- Certification of Achievement by Wong Fong Academy Pte Ltd
Depending on the course which from at least minimum of 8 hours or maximum 24 hours. The exact course duration can be found on each individual course page.