Sales Channel Management
- 16 Hours
- Intermediate
- English
A program designed to focus on the development and execution of an integrated marketing plan across various channels and platforms while also observing marketing communications methods to effectively track and monitor customer responses. Here, participants will learn to integrate digital marketing channels from traditional approaches.
By the end of the course, the learner is able to:
Determine the profitable sales channels and decide on the types of channel that would work best for the business
Assess the business viability of e-commerce and online sales channels using cost-benefit analysis and risk assessment
Recommend optimal sales channels and distribution partners that align to organisation’s branding
Formulate consistent brand guidelines and messaging across all sales channels
Develop an incentive system that supports the performance of channels to customer satisfaction
Develop a performance tracking system using Microsoft Excel to analyse the performance of multiple sales channels for optimisations
Manage online sales channels and e-commerce
Concepts of Channel Distribution and Processes
Assess Market Potentials
Recognizing and Utilizing Market Potentials
Cost Benefit Analysis and Risk assessment
Sales Channel Options using Cost Benefits Analysis Tool
Advantage and Disadvantage of various distribution channels and partners
Assess Business Viability on Ecommerce and Online Sales Channels
Branding and Marketing Guidelines for Channel Management Strategy on Channel Partners
Optimise Sales Channels and Distribution Partners
Build Guidelines and Messaging for Sales Channels
Performance Management and Incentive System Design
Develop Channel Performance Tracking System
Online Channels of Distribution
Ecommerce Basics
Ecommerce Enablers And Multichannel Management
Multi-Channel Platform
Certifications
Two e-certificates will be awarded to trainees who have demonstrated competency in assessment and achieved at least 75% attendance.
Certification of Achievement by Wong Fong Academy Pte Ltd
Minimum GCE “N” level with at least 3 GCE “N” Level Passes
Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5
Recommended all learners to have at least 1 or more years of sales and marketing experience
| Singaporean Citizen | Singaporean PR | |
|---|---|---|
| Company-Sponsored (Non SME) | SGD 840 | SGD 840 |
| Company-Sponsored (SME) | SGD 120 | SGD 120 |
| Self-Sponsored (21 – 39 years old) | SGD 840 | SGD 840 |
| Self-Sponsored (Above 40 years old) | SGD 120 | SGD 840 |
– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.
Frequently Asked Questions
All courses are available for both online classrooms and in-person traditional classrooms.
The online course is conducted over Zoom and the in-person course is delivered through a traditional classroom setting. Both learning modes essentially offer the same experience in terms of the course contents, size, duration and learning outcomes.
Class size differs per run, but would be a maximum of 20 learners per instructor.
In-person classroom trainings are conducted at our off-site office 51 Cuppage Road, the nearest MRT will be Somerset MRT.
Comparison of both formats.
Yes, we do provide in-house training. Please contact us to know more about our customized courses.
Yes, there will be an assessment at the end of each learning units and it will be an open book concept. The assessment are not difficult if you are sufficiently prepared for it and the trainer will conduct oral recovery if there is a gap in the written assessment.
There are mini assignments throughout the course, allowing for practice on the concepts and theories taught in the class. Learners would also have to participate in group work and group projects which would be done during class time.
For certifiable (WSQ) and non-certifiable (non-WSQ) courses approved by SkillsFuture Singapore (SSG), self-sponsored individuals and companies (SMEs and Non-SMEs) can apply under the following grant schemes to subsidise the course fees.
- SkillsFuture Mid-career Enhanced Subsidy
- Enhanced Training Support for SMEs
- Self-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
- Company-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
- Absentee Payroll
- SkillsFuture Credit
- Post Secondary Education Account (PSEA) **Only applicable for certain modules**
You may be eligible for up to 70% SkillsFuture subsidies. Please contact us for more details on your grant/funding eligibility.
From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
The following payment options are available:
- PayNow
- Bank Transfer
- Cheque
- SkillsFuture Credit
- Post Secondary Education Account (PSEA)
Unfortunately, our classes are not claimable under UTAP.
Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.
- WSQ Statement of Attainment (SOA)
- Certification of Achievement by Wong Fong Academy Pte Ltd
Depending on the course which from at least minimum of 8 hours or maximum 24 hours. The exact course duration can be found on each individual course page.