SALES CHANNEL MANAGEMENT
Learn to assess and evaluate ideal channels and partners and set the bar for performance guidelines for channel partners to abide by. Here, participants will learn the rudiments of evaluating suitable channel partners and alliances to maintain a committed network of distributors.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Determine the profitable sales channels and decide on the types of channel that would work best for the business

  • Assess the business viability of e-commerce and online sales channels using cost-benefit analysis and risk assessment

  • Recommend optimal sales channels and distribution partners that align to organisation's branding

  • Formulate consistent brand guidelines and messaging across all sales channels

  • Develop an incentive system that supports the performance of channels to customer satisfaction

  • Develop a performance tracking system using Microsoft Excel to analyse the performance of multiple sales channels for optimisations

  • Manage online sales channels and e-commerce

  • Concepts of Channel Distribution and Processes

  • Assess Market Potentials

  • Recognizing and Utilizing Market Potentials

  • Cost Benefit Analysis and Risk assessment

  • Sales Channel Options using Cost Benefits Analysis Tool

  • Advantage and Disadvantage of various distribution channels and partners

  • Assess Business Viability on Ecommerce and Online Sales Channels

  • Branding and Marketing Guidelines for Channel Management Strategy on Channel Partners

  • Optimise Sales Channels and Distribution Partners

  • Build Guidelines and Messaging for Sales Channels

  • Performance Management and Incentive System Design

  • Develop Channel Performance Tracking System

  • Online Channels of Distribution

  • Ecommerce Basics

  • Ecommerce Enablers And Multichannel Management

  • Multi-Channel Platform

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Sales Channel Management”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $120.00

Exclusive of GST after SSG Funding
Course Fees: $1,200.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 840SGD 840
Company-Sponsored (SME)SGD 120SGD 120
Self-Sponsored (21 – 39 years old)SGD 840SGD 840
Self-Sponsored (Above 40 years old)SGD 120SGD 840

– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.

 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing  experience

Officially Recognised by

Course Trainers

Cheak Hong Ian

A master in the industry of over 13 years of experience, Cheak Hong Ian has been engaged in digital marketing and writing both in-house and for agencies and has serviced numerous organisations from SMEs to MNCs. He has worked with prominent brands such as – BMW, Emerson, Bata, Julie’s Biscuits, NCS, Puma, The Golden Duck, Trinity Medical, and more. He has built a reputation across Singapore and the Asia Pacific region for reaching out and helping tens of millions of people, managing over S$5 million in digital advertising budget to date.

Jason Ong

As a business owner of a web development company as well as a Singapore Poly Adjunct Lecturer for over a decade. Jason Ong has natured his students and brands to their fullest potential in digital marketing, e-commerce and branding solutions. His clients range across a multitude of industries such as F&B, Retail, Aviation, Fashion and Hospitality, Logistics, Online/Offline Retail, Aviation and Hospitality.

Reviews and Testimonials

Frequently Asked Questions

Q: What is the difference between online classroom and face-to-face traditional classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Q: What is the difference between online classroom and face-to-face traditional classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Q: What is the difference between online classroom and face-to-face traditional classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.