Kickstart A Career In Digital Marketing

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If you are looking for a mid-career switch into a Digital Marketing role, or if you are an existing Digital Marketer with hopes to venture further into the E-Commerce sector – GoldWire has a place for you.


Career Trial Placement Opportunities

Our learners will be given the opportunity to enrol into an internship program with GoldWire under Wong Fong Academy where they will get to manage real-life projects and gain Digital Marketing experience while learning on the job. Successful applicants will be employed by Wong Fong Academy to support live-projects under the supervision of a mentor.

Here are 5 SkillsFuture Credit claimable courses that will bring your knowledge and skills in Digital Marketing to the next level:


1. Digital Marketing for Success

Course Reference Number: TGS-2020505112

This course covers the development and execution of an integrated marketing plan across various channels and platforms as well as tracking of customers’ response and monitor the effectiveness to marketing communications on these channels. It also includes the integration of traditional and digital marketing channels.

Duration: 16 Hours

WSQ Digital Marketing for Success training course conducted by trainer Cheak Hong Ian (standing)

WSQ Digital Marketing for Success training course conducted by trainer Cheak Hong Ian (standing)

2. Campaign Management

Course Reference Number: TGS-2020513480

This course covers the development of detailed e-commerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns according to agreed timelines and budgetary requirements.

Duration: 24 Hours

3. Search Engine Optimisation

Course Reference Number: TGS-2020505553

This course covers how to manage and monitor Search Engine Optimisation (SEO) campaigns for the organisation’s digital assets and contents across channels as well as conduct analysis on performance of SEO campaigns.

Duration: 16 Hours

4. Search Engine Marketing

Course Reference Number: TGS-2020505552

This course covers the development of detailed ecommerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns according to agreed timelines and budgetary requirements.

Duration: 16 Hours

5. Data Analytics for E-Commerce

Course References Number: TGS-2020513176
This course covers how to cascade data analytics strategies, manage data analytics, metrics and measurement efforts as well as communicate findings to address business problems.

Duration: 24 Hours

WSQ Data Analytics for E-Commerce training course, conducted by Cheak Hong Ian (middle)

WSQ Data Analytics for E-Commerce training course, conducted by Cheak Hong Ian (middle)

 Receive up to 90% subsidy for your preferred WSQ Digital Marketing and E-Commerce training course.

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA)

  • Certification of Achievement by Wong Fong Academy Pte Ltd

If you’re an aspiring entrepreneur, check out these 5 courses to get you started on your entrepreneurial journey

To find out more about the prospects of a Digital Marketing and E-Commerce career, read our interview with the Founder of a digital marketing training consultancy firm here: Interview with Cheak Hong Ian

Starting up as an entrepreneur? Here’s a list of popular platforms that will help you create compelling designs for your digital marketing collaterals at little to no cost: How to Create Compelling Designs 

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