How to Create Compelling Designs

d to engage a professional designer to craft the assets that define your brand (such as brand logos), whipping up captivating designs for your social media posts or even your website banners does not always have to come at a high price. Especially if you are a startup entrepreneur with a limited marketing budget, why not learn to do it yourself?

We understand that venturing into design may be a little daunting especially for those who have no experience in Adobe Illustrator or Photoshop. Therefore, we curated a list of popular platforms that will help you create compelling designs for your digital marketing collaterals at little to no cost.

Here are 3 free tools that will help you on your journey to becoming your own content creator:

1. Canva.com

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From social media graphics, promotional posters to other visual content, create compelling artwork with this free graphic design platform! Canva is super user-friendly with countless layouts and templates that you may freely choose from! You may even design and print traditional marketing collaterals such as brochures through their platform.

Pros of using Canva
It is exceptionally convenient to curate quick and easy visual content for Instagram Stories or Facebook cover photos! Simply pick a template that you fancy and add in elements of your brand colours, fonts, and photos to make it your own!

Cons of using Canva
While Canva acts as a free graphic design platform, they do charge a small amount ($1.50) for each premium visual or element that you choose to use in your design! However, that is barely a concern when they already have a myriad of free media to choose from.

2. Freepik.com

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Looking for images, icons, or vectors to illustrate your message? All the graphic resources on this platform are completely free to use! All that they ask is for you to attribute freepik.

Pros of using Freepik
If you have some experience in designing with Adobe Illustrator and/or Photoshop at least, Freepik has plenty of editable high-resolution design files that you can use for both digital and traditional marketing collaterals!

Cons of using Freepik
You are only limited to a certain amount of downloads per day, so choose very wisely!

3. Pexels.com

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Looking to create videos for your brand? Pexels is a free stock photo and video website that helps you to find great visuals for your next campaign!

Pros of using Pexels
The visuals on Pexels have a natural appeal. Furthermore, all photos and videos on Pexels are completely free to use without attribution!

Cons of using Pexels
While royalty-free photos and videos are a great find, there is a small chance that your competitor may also be using the same clips! So, use them sparingly and remember to bring in elements of your brand to make it your own masterpiece!

Pair your design with a compelling copy, and you will be well on your way for the launch of your next digital marketing campaign. If you have no idea where to start, there are plenty of places such as pinterest.com to seek inspirations from!

We hope that these 3 free tools will be helpful to you on your journey to becoming your own content creator. Stay tuned right here and on all our other social media platforms for more news & event updates!

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