Sales Channel Management

Sales Channel Management

Course References Number: TGS-2020505580

Overview:

This course covers how to evaluate channel options and recommend optimal channels and partners, and formulate performance guidelines for channel partners to abide by. This also includes the assessment and selection of suitable channel partners, establishment and expansion of alliances with channel partners and maintenance of a committed network of distributors.

Learning Outcome:

By the end of the course, the learner is able to:

  • Determine the profitable sales channels and decide on the types of channel that would work best for the business

  • Assess the business viability of e-commerce and online sales channels using cost-benefit analysis and risk assessment

  • Recommend optimal sales channels and distribution partners that align to organisation's branding

  • Formulate consistent brand guidelines and messaging across all sales channels

  • Develop an incentive system that supports the performance of channels to customer satisfaction

  • Develop a performance tracking system using Microsoft Excel to analyse the performance of multiple sales channels for optimisations

  • Manage online sales channels and e-commerce

Topics Covered:

  • Concepts of Channel Distribution and Processes

  • Assess Market Potentials

  • Recognizing and Utilizing Market Potentials

  • Cost Benefit Analysis and Risk assessment

  • Sales Channel Options using Cost Benefits Analysis Tool

  • Advantage and Disadvantage of various distribution channels and partners

  • Assess Business Viability on Ecommerce and Online Sales Channels

  • Branding and Marketing Guidelines for Channel Management Strategy on Channel Partners

  • Optimise Sales Channels and Distribution Partners

  • Build Guidelines and Messaging for Sales Channels

  • Performance Management and Incentive System Design

  • Develop Channel Performance Tracking System

  • Online Channels of Distribution

  • Ecommerce Basics

  • Ecommerce Enablers And Multichannel Management

  • Multi-Channel Platform

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA)

  • Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing  experience

Total Duration: 24 hrs (51 Cuppage Road)


Course Fee (before GST) GST Amount (7%) Individual Company Sponsored
Singapore Citizens & Permanent Residents : 50% of course fee UP TO $15 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr SMEs Non-SMEs
Singapore Citizens & Permanent Residents : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr Singapore Citizens & Permanent Residents : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr
1,200.00 84.00 360 1080 1140 1080 1080 1140 360 1080 1140

Nett Fee = Course Fee (before GST) - Funding Amount ** + GST Amount (7%)

** Funding amount is subjected to SSG approval

COURSE NAME :
Sales Channel Management
COURSE REFERENCE NUMBER :
TGS-2020505580
COURSE DATE(S) :
22 Mar 2021
24 Mar 2021
26 Mar 2021
TOTAL DURATION :
24 hrs
VENUE :
51 Cuppage Road
SLOTS AVAILABLE

20

Full course fee
(before GST)
$ 1,200.00
Full course fee
(after GST)
$ 1,284.00
Course Cancellation/Reschedule Policy: We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.