Data Analytics for Ecommerce

Data Analytics for Ecommerce

Course References Number: TGS-2020513176

Overview:

This course covers how to cascade data analytics strategies, manage data analytics, metrics and measurement efforts as well as communicate findings to address business problems.

Learning Outcome:

By the end of the course, the learner is able to:

  • Identify relevant digital analytics strategies to measure the performance of products and services in businesses and organisations

  • Justify the investment in using data analytics tools, technology, and resources in reference to current and emerging technology and data trends

  • Select the metrices that would best answer actual business problems

  • Implement appropriate deep dive quantitative and qualitative data analysis methods to evaluate customer activities and behaviours across all digital platforms

  • Apply data-driven approach strategies

  • Recommend the best course of action and evaluate the effectiveness of data-driven analytics tools and technologies deployed

Topics Covered:

  • Analytics For Organisational Processes

  • Web Analytics Strategies for Organisations

  • Common Data Applications for Types of Products and Services

  • Business Intelligence (BI) and Marketing Tools for Data Analysis

  • Mapping Data Analytics Tools to Current and Future Business Functions

  • Managing Costs and Resources Associated with Data Analytics

  • Data Metrics for Specific Business Functions

  • What is Hypothesis Testing

  • Creating a Hypothesis

  • Applying Hypothesis Testing

  • Quantitative and Qualitative Data Analysis

  • Data Analytics Implementation and Management

  • Implementing Data-Driven Approach to Business Process Optimisation

  • Creating Relevant Data Analytics Reports For Stakeholders

  • Evaluating Data Reports For Actionable Insights

  • Evaluating Effectiveness of Data Collection and Management Tools

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA)

  • Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • At least 1 year of sales and marketing working experience

Total Duration: 24 hrs (51 Cuppage Road)


Course Fee (before GST) GST Amount (7%) Individual Company Sponsored
Singapore Citizens & Permanent Residents : 50% of course fee UP TO $15 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr SMEs Non-SMEs
Singapore Citizens & Permanent Residents : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr Singapore Citizens & Permanent Residents : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr
1,300.00 91.00 360 1170 1235 1170 1170 1235 360 1170 1235

Nett Fee = Course Fee (before GST) - Funding Amount ** + GST Amount (7%)

** Funding amount is subjected to SSG approval

COURSE REFERENCE NUMBER :
TGS-2020513176
COURSE DATE(S) :
15 Mar 2021
17 Mar 2021
19 Mar 2021
TOTAL DURATION :
24 hrs
VENUE :
51 Cuppage Road
SLOTS AVAILABLE

20

Full course fee
(before GST)
$ 1,300.00
Full course fee
(after GST)
$ 1,391.00
Course Cancellation/Reschedule Policy: We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.