Data Analytics for Ecommerce

Course References Number: TGS-2020513176

Overview:

This course covers how to cascade data analytics strategies, manage data analytics, metrics and measurement efforts as well as communicate findings to address business problems.

Learning Outcome:

By the end of the course, the learner is able to:

Identify relevant digital analytics strategies to measure the performance of products and services in businesses and organisations
Justify the investment in using data analytics tools, technology, and resources in reference to current and emerging technology and data trends
Select the metrices that would best answer actual business problems
Implement appropriate deep dive quantitative and qualitative data analysis methods to evaluate customer activities and behaviours across all digital platforms
Apply data-driven approach strategies
Recommend the best course of action and evaluate the effectiveness of data-driven analytics tools and technologies deployed

Topics Covered:

Analytics For Organisational Processes
Web Analytics Strategies for Organisations
Common Data Applications for Types of Products and Services
Business Intelligence (BI) and Marketing Tools for Data Analysis
Mapping Data Analytics Tools to Current and Future Business Functions
Managing Costs and Resources Associated with Data Analytics
Data Metrics for Specific Business Functions
What is Hypothesis Testing
Creating a Hypothesis
Applying Hypothesis Testing
Quantitative and Qualitative Data Analysis
Data Analytics Implementation and Management
Implementing Data-Driven Approach to Business Process Optimisation
Creating Relevant Data Analytics Reports For Stakeholders
Evaluating Data Reports For Actionable Insights
Evaluating Effectiveness of Data Collection and Management Tools

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)
Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

Minimum GCE “N” level with at least 3 GCE “N” Level Passes
Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5
At least 1 year of sales and marketing working experience

Total Duration: 24 hrs (51 Cuppage Road)

Course Fee (before GST)	GST Amount (7%)	Individual			Company Sponsored
		Singapore Citizens & Permanent Residents : 50% of course fee UP TO $15 per training hr	Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr	Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr	SMEs			Non-SMEs
					Singapore Citizens & Permanent Residents : 90% of course fee UP TO $50 per training hr	Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr	Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr	Singapore Citizens & Permanent Residents : 90% of course fee UP TO $50 per training hr	Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr	Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr
1,300.00	91.00	360	1170	1235	1170	1170	1235	360	1170	1235

Nett Fee = Course Fee (before GST) - Funding Amount ** + GST Amount (7%)

** Funding amount is subjected to SSG approval

COURSE NAME :

Data Analytics for Ecommerce

COURSE REFERENCE NUMBER :

TGS-2020513176

COURSE DATE(S) :

12 Apr 2021

14 Apr 2021

16 Apr 2021

TOTAL DURATION :

24 hrs

VENUE :

51 Cuppage Road

SLOTS AVAILABLE

16

Full course fee

(before GST)

$ 1,300.00

Full course fee

(after GST)

$ 1,391.00

Course Cancellation/Reschedule Policy: We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.