Digital Marketing for Success

Course References Number: TGS-2020505112

Overview:

This course covers the development and execution of an integrated marketing plan across various channels and platforms as well as tracking of customers' response and monitor the effectiveness to marketing communications on these channels. It also includes the integration of traditional and digital marketing channels.

Learning Outcome:

By the end of the course, the learner is able to:

• Have the knowledge of how a firm develops marketing objectives and strategies that contribute to overall objectives

• Identify the advantages, constraints, and interactivity between traditional and digital marketing

• Identify what is necessary to manage the effective implementation of marketing strategies through various channels

• Determine the types of channels or platforms best suited to implement in marketing plans

• Understand the four major elements of strategic performance evaluation processes such as establishing performance standards, measuring actual performance, comparing actual performance with established standards, and modifying the marketing strategy, if needed

• Understand the impact of marketing activities used on the various platforms

• Select the best marketing channel mix for the target market

• Identify the marketing programs that best suited for the product/service offering

• Determine the suitable marketing channels, right platforms, technology and tools to be used for marketing the product/service for the business

• Recommend the best practices for both traditional and digital marketing efforts

• Evaluate the overall impact of marketing channel mix

Topics Covered:

• Overview of Strategic Marketing

• Traditional Versus Digital Marketing Channels

• Planning and Implementing Marketing Strategies

• Managing Marketing Implementation

• Evaluating Marketing Strategies

• Marketing Research and Information Systems

• Target Markets Segmentation

• Integrated Marketing Communications

• Advertising and Public Relations

• Personal Selling and Sales Promotion

• Managing Marketing Performance and Results

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

• WSQ Statement of Attainment (SOA)

• Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

• Minimum “N” level OR

• Nitec, including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR

• “O” level OR

• “A” Level

AND

• At least ESS WPLN at level 5 or equivalent

• Recommended all learners to have at least 1 or more years of sales and marketing experience

Total Duration: 16 hrs (51 Cuppage Road)