Campaign Management

Campaign Management

Course References Number: TGS-2020513480

Overview:

This course covers the development of detailed ecommerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns according to agreed timelines and budgetary requirements.

Learning Outcome:

By the end of the course, the learner is able to:

  • Develop promotional activities for eCommerce campaigns

  • Identify the types of customers

  • Determine customer satisfaction

  • Communicate messages to target customers effectively using communication tools of mobile, online, and social media platform

  • Manage execution of a campaign to achieve the intended results

  • Manage campaign budgets

  • Manage pre-campaign testing

  • Evaluate customer satisfaction and sales to determine effectiveness of campaigns by using both quantitative and qualitative analysis

  • Refine campaign effectiveness by utilising the data gathered

  • Collaborate with business partners to create sales opportunities on the business

Topics Covered:

  • Defining Campaign Objectives

  • E-Commerce Campaign Management Tactics

  • Promotion Mechanics And Online Activities

  • Types of Customers

  • Customer Satisfaction

  • Communication Tools

  • Campaign Messages and Schedules

  • Campaign Execution

  • Communication tools of mobile, online, and social media platform

  • Campaign Budget

  • Pre-Campaign A/B Testing

  • Campaign Evaluation

  • Refining Campaigns

  • Partner Collaboration Campaigns

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA)

  • Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Total Duration: 24 hrs (51 Cuppage Road)


Course Fee (before GST) GST Amount (7%) Individual Company Sponsored
Singapore Citizens & Permanent Residents : 50% of course fee UP TO $15 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr SMEs Non-SMEs
Singapore Citizens & Permanent Residents : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr Singapore Citizens & Permanent Residents : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr
1,200.00 84.00 360 1080 1140 1080 1080 1140 360 1080 1140

Nett Fee = Course Fee (before GST) - Funding Amount ** + GST Amount (7%)

** Funding amount is subjected to SSG approval

COURSE NAME :
Campaign Management
COURSE REFERENCE NUMBER :
TGS-2020513480
COURSE DATE(S) :
15 Mar 2021
17 Mar 2021
19 Mar 2021
TOTAL DURATION :
24 hrs
VENUE :
51 Cuppage Road
SLOTS AVAILABLE

20

Full course fee
(before GST)
$ 1,200.00
Full course fee
(after GST)
$ 1,284.00
Course Cancellation/Reschedule Policy: We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.