Social Media Marketing Essentials

Course References Number: TGS-2020505067

Overview:

This course covers how to evaluate potential and suitability of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcome of social media marketing.

Learning Outcome:

By the end of the course, the learner is able to:

• Have a comprehensive understanding of using social media for business

• Have the knowledge and practical experience in using the various social media platforms and the platform tools such as post scheduling and analytics dashboards

• Determine the effectiveness of the different types of social media platforms

• Understand the legal and regulations that might affect the organisation on the use of social media marketing

• Understand how customers can be influenced through the usage of social media

• Understand the values of building a community of advocates on a social media platform

• Develop the abilities to establish social media marketing objectives

• Develop plans on the use of social media in marketing campaign

• Evaluate the qualitative outcomes and sentiments of consumers on the social media platform

• Monitor the outcomes of social media marketing campaigns through the platform analytics dashboard

Topics Covered:

• What is Social Network and How can your business leverage on Social Media for growth

• Major Social Media Platforms

• Social Media Tools and Functions

• Which Social Media Platform suits Best for your business

• Social Media Platform Regulatory

• Social Responsibility and Ethics in Marketing

• Marketing Environment

• Importance of Community Building on Social Media

• Defining your Brand on Social Media

• Social Media Marketing Campaign Strategy

• Audience Considerations and Insights

• Social Media Platform Dashboard Analytics

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

• WSQ Statement of Attainment (SOA)

• Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

• Minimum “N” level OR

• Nitec, including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR

• “O” level OR

• “A” Level

AND

• At least ESS WPLN at level 5 or equivalent

• Recommended all learners to have at least 1 or more years of sales and marketing experience

Total Duration: 16 hrs (51 Cuppage Road)