Search Engine Optimisation

Search Engine Optimisation

Course References Number: TGS-2020505553

Overview:

This course covers how to manage and monitor Search Engine Optimisation (SEO) campaigns for the organisation's digital assets and contents across channels as well as conduct analysis on performance of SEO campaigns.

Learning Outcome:

By the end of the course, the learner is able to:

  • Identify Search Engine Ranking

  • Identify Search Engine Methods of assessing SEO

  • Determine organisation’s SEO strategies

  • Manage keyword research in alignment with organisation’s SEO strategies

  • Provide SEO recommendations to elements and structure of websites and web pages

  • Optimise content creation by partnering with editorial and marketing teams

  • Evaluate and interpret the internet marketing strategies of a website

  • Monitor web analytics dashboards and reports on SEO strategies

  • Identify the processes involved in managing search results

  • Evaluate search performance across channels to improve rankings

Topics Covered:

  • Web Crawling, Indexing and the Mission of a Search Engine

  • What is search engine ranking

  • Search engine methods of assessing SEO

  • Types of SEO Strategies

  • Setting Organisation's SEO strategies

  • Creating Your Own Keywords and Phrases

  • Finalizing and Implementing Your List

  • What is On-Page SEO

  • What are Meta Tags, Plus Heading Tags, Alt Attributes and Website Structure

  • Improving On-Page SEO

  • Setting Guidelines For Content Partners

  • Content Schedules

  • What is Off-Page SEO

  • Off-Page SEO using Social Media

  • Internet marketing strategies

  • Criteria for evaluating internet marketing strategies

  • Evaluating Internet marketing strategies

  • Measurement Metrices

  • Interpret Web Analytics Dashboards

  • Report on SEO Strategies

  • Processes in managing search results

  • Measurement Criteria of Performance Across Channels

  • Evaluate Search Performance Across

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA)

  • Certification of Achievement by Wong Fong Academy Pte Ltd

Entry Requirements:

  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Total Duration: 16 hrs (51 Cuppage Road)


Course Fee (before GST) GST Amount (7%) Individual Company Sponsored
Singapore Citizens & Permanent Residents : 50% of course fee UP TO $15 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr SMEs Non-SMEs
Singapore Citizens & Permanent Residents : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr Singapore Citizens & Permanent Residents : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Mid-Career Enhanced Subsidy : 90% of course fee UP TO $50 per training hr Singaporean Citizens - Workfare Training Support (WTS) : 95% of course fee UP TO $53 per training hr
900.00 63.00 240 800 848 800 800 848 240 800 848

Nett Fee = Course Fee (before GST) - Funding Amount ** + GST Amount (7%)

** Funding amount is subjected to SSG approval

COURSE REFERENCE NUMBER :
TGS-2020505553
COURSE DATE(S) :
20 Apr 2021
22 Apr 2021
TOTAL DURATION :
16 hrs
VENUE :
51 Cuppage Road
SLOTS AVAILABLE

20

Full course fee
(before GST)
$ 900.00
Full course fee
(after GST)
$ 963.00
Course Cancellation/Reschedule Policy: We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.