Become An E-Commerce Specialist

Advance your online business by building a foundation of e-commerce marketing skills that will open a multitude of doors in your career. Promote your services and products on a range of marketing platforms as you take the reins of designing and executing e-commerce marketing strategies that will set your business on a pedestal. Be an expert at digital sales and other e-commerce core principles such as search engines and website traffic. Gain the credibility you deserve as a certified e-commerce specialist with GoldWire now!

DEVELOP AN E-COMMERCE WEBSTORE
Grasp the fundamentals of developing an E-commerce webstore as you learn how to create a webstore that matches your goals and business objectives. The course will also teach you how to manage and operate the webstore like a professional.

On an additional note, participants of our ‘Develop An E-Commerce Webstore’ are entitled to a development store that lasts for a period of 60 days. *Only applicable upon completion of the course.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Determine the type of e-commerce store, to set-up in order to capture the best potential type of customers

  • Provide guidelines and requirements for website design for an exceptional user experience, in alignment to organisation branding strategy

  • Identify the legal implications of using digital media assets from sourcing, curating, and creating content from third-party

  • Create a website design flowchart to plan the overall user interface and experience of a dynamic website

  • Communicate design plan and requirements to stakeholders

  • Allocate digital space for branding, multimedia content assets and any promotional activities for both front-end and back-end

  • Evaluate website using the 3 main assessment methods of accessibility, usability, and inclusion

  • Establish implementation plan of both technical processes and functionalities of a website in alignment with the organisation marketing, brand, and ecommerce campaigns

  • Establish metrics evaluation using platform and third-party programs such as heatmap and website analytics

  • Establish automated processes to maintain the publishing content on the website

  • Elements of User Experience on website

  • Website Design Guidelines and Requirements with Branding Strategic alignment

  • Copyrights of Content and Multimedia Use

  • Correct Way to Source Free Media

  • Best Ways for Content Creation

  • Technical Processes and Functionalities of a Website

  • Building A Website Design Flowchart

  • E-Commerce Platform - Shopify

  • Website Development Process

  • Project Management Tool

  • Digital Allocation for Website Content Management

  • Evaluation of Website

  • Store Settings

  • Functions and Features of Webstore Platform

  • Platform Marketing Strategy and Features

  • Platform Implementation Plan

  • Set up website metrics for evaluation

  • Evaluate Website Digital Experience

  • Maintenance of website publishing content

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Website Design”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $80.00

Exclusive of GST after SSG Funding
Course Fees: $963.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 560SGD 560
Company-Sponsored (SME)SGD 80SGD 80
Self-Sponsored (21 – 39 years old)SGD 560SGD 560
Self-Sponsored (Above 40 years old)SGD 80SGD 560

training grant may vary and the eventual funding amount is subject to SSG’s final approval.

 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Officially Recognised by

DIGITAL CUSTOMER EXPERIENCE MANAGEMENT
Word-of-mouth is arguably one of the best marketing techniques. Putting the customer in mind, this course is centred around offering an exceptional end-to-end customer journey and experience to attract more people to your businesses. Learn to extract information from customers with different demographics, demands, and buying patterns by directing the operating rhythm for customer management processes and obtain interactive experiences that engage customers.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Perform customer behaviour analysis using quantitative and qualitative assessment methods

  • Determine the various stages of a customer lifecycle

  • Determine the components of desired customer experience

  • Integrate key findings from customer research and analysis into customer journey for customer engagement strategy

  • Design interactive experiences and processes that engage the customers, in ensuring alignment with overarching customer journey

  • Establish key touch points with customers throughout the customer journey

  • Apply the best practices in customer relationship management based on the guidelines for customer management and engagement processes

  • Oversee that all active end-to-end customer lifecycle stages are planned and ready for implementation

  • Recommend enhancements to customer engagement strategy

  • Evaluate the effectiveness of customer experiences

  • Definition of Customer Experience (CX) versus Customer Service

  • Factors that Influence Customer Behaviour

  • Conducting Customer Behaviour Analysis

  • Stages of Customer Lifecycle

  • Components of Desired Customer Experience

  • Develop Overarching Customer Experience

  • Components of a Customer Journey

  • Integrate customer key findings into Customer Engagement Strategy

  • Strategies and tactics to engage customers

  • Design Interactive Experiences And Processes

  • Critical customer touchpoints

  • Touchpoint Mapping

  • Industry best practices in customer relationship management

  • Apply Best Practices / Processes for Customer Management And Engagement

  • Manage End-To-End Customer Lifecycle

  • Business Metrics

  • CX Metrics

  • Justify Improvements In Customer Engagement Strategies and Tactics

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Customer Experience Management”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $100.00

Exclusive of GST after SSG Funding
Course Fees: $535.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 380SGD 380
Company-Sponsored (SME)SGD 100SGD 100
Self-Sponsored (21 – 39 years old)SGD 380SGD 380
Self-Sponsored (Above 40 years old)SGD 100SGD 380
– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.
 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes
  • Able to speak, listen, write and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5
  • Recommended all learners to have at least 1 or more years of sales and marketing

Officially Recognised by

DATA ANALYTICS FOR E-COMMERCE
Leverage the knowledge of interpreting data analytics for your e-commerce business. Our ‘Data Analytics for E-Commerce’ course will guide you on applying data analytic strategies and techniques to make informed business decisions. You will also understand the basis of managing data analytics, metrics, and measurement efforts to enhance your business profile.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Identify relevant digital analytics strategies to measure the performance of products and services in businesses and organisations

  • Justify the investment in using data analytics tools, technology, and resources in reference to current and emerging technology and data trends

  • Select the metrices that would best answer actual business problems

  • Implement appropriate deep dive quantitative and qualitative data analysis methods to evaluate customer activities and behaviours across all digital platforms

  • Apply data-driven approach strategies

  • Recommend the best course of action and evaluate the effectiveness of data-driven analytics tools and technologies deployed

  • Analytics For Organisational Processes

  • Web Analytics Strategies for Organisations

  • Common Data Applications for Types of Products and Services

  • Business Intelligence (BI) and Marketing Tools for Data Analysis

  • Mapping Data Analytics Tools to Current and Future Business Functions

  • Managing Costs and Resources Associated with Data Analytics

  • Data Metrics for Specific Business Functions

  • What is Hypothesis Testing

  • Creating a Hypothesis

  • Applying Hypothesis Testing

  • Quantitative and Qualitative Data Analysis

  • Data Analytics Implementation and Management

  • Implementing Data-Driven Approach to Business Process Optimisation

  • Creating Relevant Data Analytics Reports For Stakeholders

  • Evaluating Data Reports For Actionable Insights

  • Evaluating Effectiveness of Data Collection and Management Tools

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Data Analytics”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $130.00

Exclusive of GST after SSG Funding
Course Fees: $1,391.00 (Exclusive of GST)

Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 940SGD 940
Company-Sponsored (SME)SGD 130SGD 130
Self-Sponsored (21 – 39 years old)SGD 940SGD 940
Self-Sponsored (Above 40 years old)SGD 130SGD 940
– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.
 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • At least 1 year of sales and marketing working experience

Officially Recognised by

SALES CHANNEL MANAGEMENT
Learn to assess and evaluate ideal channels and partners and set the bar for performance guidelines for channel partners to abide by. Here, participants will learn the rudiments of evaluating suitable channel partners and alliances to maintain a committed network of distributors.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Determine the profitable sales channels and decide on the types of channel that would work best for the business

  • Assess the business viability of e-commerce and online sales channels using cost-benefit analysis and risk assessment

  • Recommend optimal sales channels and distribution partners that align to organisation's branding

  • Formulate consistent brand guidelines and messaging across all sales channels

  • Develop an incentive system that supports the performance of channels to customer satisfaction

  • Develop a performance tracking system using Microsoft Excel to analyse the performance of multiple sales channels for optimisations

  • Manage online sales channels and e-commerce

  • Concepts of Channel Distribution and Processes

  • Assess Market Potentials

  • Recognizing and Utilizing Market Potentials

  • Cost Benefit Analysis and Risk assessment

  • Sales Channel Options using Cost Benefits Analysis Tool

  • Advantage and Disadvantage of various distribution channels and partners

  • Assess Business Viability on Ecommerce and Online Sales Channels

  • Branding and Marketing Guidelines for Channel Management Strategy on Channel Partners

  • Optimise Sales Channels and Distribution Partners

  • Build Guidelines and Messaging for Sales Channels

  • Performance Management and Incentive System Design

  • Develop Channel Performance Tracking System

  • Online Channels of Distribution

  • Ecommerce Basics

  • Ecommerce Enablers And Multichannel Management

  • Multi-Channel Platform

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Sales Channel Management”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $120.00

Exclusive of GST after SSG Funding
Course Fees: $1,284.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 840SGD 840
Company-Sponsored (SME)SGD 120SGD 120
Self-Sponsored (21 – 39 years old)SGD 840SGD 840
Self-Sponsored (Above 40 years old)SGD 120SGD 840

– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.

 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing  experience

Officially Recognised by

E-COMMERCE LOGISTICS
Seize the concept of E-commerce logistics and its impact on consumers as you learn how to identify the different stages of e-commerce logistic operations, from developing order fulfillment guidelines to the final delivery while warranting for client and customer satisfaction.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Identify the basics of supply chain management and process

  • Manage and review the performance of third-party logistics partners

  • Develop processes for re-ordering of stocks with internal stake holders by tracking inventory levels, forecasting, the inventory that is needed, and suggesting with a sustainable stock model

  • Oversee the processes of order fulfilment processes

  • Create a sustainable order fulfilment process

  • Identify processes for order tracking and the types of order-tracking processes

  • Determine the regulations and requirements of import and export involved in managing e-commerce logistics

  • Supply chain management and process

  • Manage third-party logistics partners

  • Review performance of third-party logistics

  • Warehousing operation

  • Inventory management

  • Processing orders

  • Finalizing and developing an order fulfilment procedure

  • Types of tracking process

  • Tracking orders

  • Logistics regulations

  • Import and export activities

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Order Fulfilment and Returns Processing”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $100.00

Exclusive of GST after SSG Funding
Course Fees: $963.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 660SGD 660
Company-Sponsored (SME)SGD 100SGD 100
Self-Sponsored (21 – 39 years old)SGD 660SGD 660
Self-Sponsored (Above 40 years old)SGD 100SGD 660
– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.
 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • At least 1 year of sales and marketing working experience.

Officially Recognised by

CAMPAIGN MANAGEMENT
Master the latest digital marketing skills and make an impact with your campaign with our ‘campaign management’ course. The course entails the planning of a digital campaign from start to finish, creating creative campaign content and messages that are tailored to a specific target audience, liaising with partners to gain product or service awareness on a substantial scale, and managing campaigns that fall in line with estimated budgetary requirements.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Develop promotional activities for E-Commerce campaigns

  • Identify the types of customers

  • Determine customer satisfaction

  • Communicate messages to target customers effectively using communication tools of mobile, online, and social media platform

  • Manage execution of a campaign to achieve the intended results

  • Manage campaign budgets

  • Manage pre-campaign testing

  • Evaluate customer satisfaction and sales to determine effectiveness of campaigns by using both quantitative and qualitative analysis

  • Refine campaign effectiveness by utilising the data gathered

  • Collaborate with business partners to create sales opportunities on the business

  • Defining Campaign Objectives

  • E-Commerce Campaign Management Tactics

  • Promotion Mechanics And Online Activities

  • Types of Customers

  • Customer Satisfaction

  • Communication Tools

  • Campaign Messages and Schedules

  • Campaign Execution

  • Communication tools of mobile, online, and social media platform

  • Campaign Budget

  • Pre-Campaign A/B Testing

  • Campaign Evaluation

  • Refining Campaigns

  • Partner Collaboration Campaigns

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “E-Commerce Campaign Management”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $120.00

Exclusive of GST after SSG Funding
Course Fees: $1,284.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 840SGD 840
Company-Sponsored (SME)SGD 120SGD 120
Self-Sponsored (21 – 39 years old)SGD 840SGD 840
Self-Sponsored (Above 40 years old)SGD 120SGD 840
– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.
 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Officially Recognised by

SOCIAL MEDIA MARKETING ESSENTIALS
Be it LinkedIn, Instagram or Facebook, attain the social media marketing essentials you need to build your brand and position yourself as a prized resource to prospective clients. Our ‘Social Media Marketing Essentials’ course will bestow you with the knowledge to evaluate potential social media marketing opportunities, employ social media as an integral part of your marketing strategy and identify the key elements of using social media as a marketing initiative.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Have a comprehensive understanding of using social media for business

  • Have the knowledge and practical experience in using the various social media platforms and the platform tools such as post scheduling and analytics dashboards

  • Determine the effectiveness of the different types of social media platforms

  • Understand the legal and regulations that might affect the organisation on the use of social media marketing

  • Understand how customers can be influenced through the usage of social media

  • Understand the values of building a community of advocates on a social media platform

  • Develop the abilities to establish social media marketing objectives

  • Develop plans on the use of social media in marketing campaign

  • Evaluate the qualitative outcomes and sentiments of consumers on the social media platform

  • Monitor the outcomes of social media marketing campaigns through the platform analytics dashboard

  • What is Social Network and How can your business leverage on Social Media for growth

  • Major Social Media Platforms

  • Social Media Tools and Functions

  • Which Social Media Platform suits best for your business

  • Social Media Platform Regulatory

  • Social Responsibility and Ethics in Marketing

  • Marketing Environment

  • Importance of Community Building on Social Media

  • Defining your Brand on Social Media

  • Social Media Marketing Campaign Strategy

  • Audience Considerations and Insights

  • Social Media Platform Dashboard Analytics

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Social Media Marketing”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $100.00

Exclusive of GST after SSG Funding
Course Fees: $963.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 660SGD 660
Company-Sponsored (SME)SGD 100SGD 100
Self-Sponsored (21 – 39 years old)SGD 660SGD 660
Self-Sponsored (Above 40 years old)SGD 100SGD 660

– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.

 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum “N” level OR

  • Nitec, including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR

  • “O” level OR

  • “A” Level

AND

  • At least ESS WPLN at level 5 or equivalent

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Officially Recognised by

Reviews and Testimonials

Frequently Asked Questions

Q: How are the courses conducted?

All courses are available for both online classrooms and in-person traditional classrooms.

The online course is conducted over Zoom and the in-person course is delivered through a traditional classroom setting. Both learning modes essentially offer the same experience in terms of the course contents, size, duration and learning outcomes.

Q: How big is the class? What is the trainer to learner ratio?

Class size differs per run, but would be a maximum of 20 learners per instructor.

Q: Where are the trainings conducted?

In-person classroom trainings are conducted at our off-site office 51 Cuppage Road, the nearest MRT will be Somerset MRT.

comparison on both formats.

Q: Do you provide in-house training?

Yes, we do provide in-house training. Please contact us to know more about our customized courses.

Q: Will there be any examination or assessment?

Yes, there will be an assessment at the end of each learning units and it will be an open book concept. The assessment are not difficult if you are sufficiently prepared for it and the trainer will conduct oral recovery if there is a gap in the written assessment.

Q: Are there any assignment and group work involved?

There are mini assignments throughout the course, allowing for practice on the concepts and theories taught in the class. Learners would also have to participate in group work and group projects which would be done during class time.

Q: What are the available course funding / grants / subsidies?

For certifiable (WSQ) and non-certifiable (non-WSQ) courses approved by SkillsFuture Singapore (SSG), self-sponsored individuals and companies (SMEs and Non-SMEs) can apply under the following grant schemes to subsidise the course fees.

 

 

You may be eligible for up to 90% SkillsFuture subsidies. Please contact us for more details on your grant/funding eligibility.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

Q: What payment methods are available?

The following payment options are available:

  • PayNow
  • Bank Transfer
  • Cheque
  • SkillsFuture Credit
  • Post Secondary Education Account (PSEA)
Q: Is UTAP accepted?

Unfortunately, our classes are not claimable under UTAP.

Q: Is What kind of certificate will be issue after completing the course?

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA)
  • Certification of Achievement by Wong Fong Academy Pte Ltd
Q: What is the duration of each course?

Depending on the course which from at least minimum of 8 hours or maximum 24 hours. The exact course duration can be found on each individual course page.