Become A Digital Marketing Specialist

Enter the thriving industry of digital marketing and begin your career as a professional digital marketer. Uncover the execution and development of an integrated marketing plan across a variety of channels and platforms. Integrate all your digital marketing plans into your overall marketing strategy. By understanding how digital marketing can help grow your business, you will be paving your own pathway to success. Be a certified digital marketer with us and hasten your journey towards your business goals.

DIGITAL MARKETING FOR SUCCESS
A program designed to focus on the development and execution of an integrated marketing plan across various channels and platforms while also observing marketing communications methods to effectively track and monitor customer responses. Here, participants will learn to integrate digital marketing channels from traditional approaches.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Perform customer behaviour analysis using quantitative and qualitative assessment methods
  • Determine the various stages of a customer lifecycle
  • Determine the components of desired customer experience
  • Integrate key findings from customer research and analysis into customer journey for customer engagement strategy
  • Design interactive experiences and processes that engage the customers, in ensuring alignment with overarching customer journey
  • Establish key touch points with customers throughout the customer journey
  • Apply the best practices in customer relationship management based on the guidelines for customer management and engagement processes
  • Oversee that all active end-to-end customer lifecycle stages are planned and ready for implementation
  • Recommend enhancements to customer engagement strategy
  • Evaluate the effectiveness of customer experiences
  • Definition of Customer Experience (CX) versus Customer Service
  • Factors that Influence Customer Behaviour
  • Conducting Customer Behaviour Analysis
  • Stages of Customer Lifecycle
  • Components of Desired Customer Experience
  • Develop Overarching Customer Experience
  • Components of a Customer Journey
  • Integrate customer key findings into Customer Engagement Strategy
  • Strategies and tactics to engage customers
  • Design Interactive Experiences And Processes
  • Critical customer touchpoints
  • Touchpoint Mapping
  • Industry best practices in customer relationship management
  • Apply Best Practices / Processes for Customer Management And Engagement
  • Manage End-To-End Customer Lifecycle
  • Business Metrics
  • CX Metrics
  • Justify Improvements In Customer Engagement Strategies and Tactics

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as "Integrated Marketing”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $250.00

Exclusive of GST after SSG Funding
Course Fees: $1,123.50 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 810SGD 810
Company-Sponsored (SME)SGD 250SGD 250
Self-Sponsored (21 – 39 years old)SGD 810SGD 810
Self-Sponsored (Above 40 years old)SGD 250SGD 810
– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.
 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum “N” level OR

  • Nitec, including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR

  • “O” level OR

  • “A” Level

AND

  • At least ESS WPLN at level 5 or equivalent

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Officially Recognised by

DIGITAL CUSTOMER EXPERIENCE MANAGEMENT
Word-of-mouth is arguably one of the best marketing techniques. Putting the customer in mind, this course is centred around offering an exceptional end-to-end customer journey and experience to attract more people to your businesses. Learn to extract information from customers with different demographics, demands, and buying patterns by directing the operating rhythm for customer management processes and obtain interactive experiences that engage customers.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Perform customer behaviour analysis using quantitative and qualitative assessment methods

  • Determine the various stages of a customer lifecycle

  • Determine the components of desired customer experience

  • Integrate key findings from customer research and analysis into customer journey for customer engagement strategy

  • Design interactive experiences and processes that engage the customers, in ensuring alignment with overarching customer journey

  • Establish key touch points with customers throughout the customer journey

  • Apply the best practices in customer relationship management based on the guidelines for customer management and engagement processes

  • Oversee that all active end-to-end customer lifecycle stages are planned and ready for implementation

  • Recommend enhancements to customer engagement strategy

  • Evaluate the effectiveness of customer experiences

  • Definition of Customer Experience (CX) versus Customer Service

  • Factors that Influence Customer Behaviour

  • Conducting Customer Behaviour Analysis

  • Stages of Customer Lifecycle

  • Components of Desired Customer Experience

  • Develop Overarching Customer Experience

  • Components of a Customer Journey

  • Integrate customer key findings into Customer Engagement Strategy

  • Strategies and tactics to engage customers

  • Design Interactive Experiences And Processes

  • Critical customer touchpoints

  • Touchpoint Mapping

  • Industry best practices in customer relationship management

  • Apply Best Practices / Processes for Customer Management And Engagement

  • Manage End-To-End Customer Lifecycle

  • Business Metrics

  • CX Metrics

  • Justify Improvements In Customer Engagement Strategies and Tactics

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Customer Experience Management”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $100.00

Exclusive of GST after SSG Funding
Course Fees: $535.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 380SGD 380
Company-Sponsored (SME)SGD 100SGD 100
Self-Sponsored (21 – 39 years old)SGD 380SGD 380
Self-Sponsored (Above 40 years old)SGD 100SGD 380
– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.
 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes
  • Able to speak, listen, write and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5
  • Recommended all learners to have at least 1 or more years of sales and marketing

Officially Recognised by

SEARCH ENGINE OPTIMISATION
Uncover the secrets to staying on top of all search results by learning how to efficiently manage and monitor Search Engine Optimisation (SEO) campaigns for digital assets and content. Using the data acquired, learn to use tools such as Google Search Console and SEMRush to conduct a detailed analysis on the performance of SEO campaigns
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Identify Search Engine Ranking

  • Identify Search Engine Methods of assessing SEO

  • Determine organisation’s SEO strategies

  • Manage keyword research in alignment with organisation’s SEO strategies

  • Provide SEO recommendations to elements and structure of websites and web pages

  • Optimise content creation by partnering with editorial and marketing teams

  • Evaluate and interpret the internet marketing strategies of a website

  • Monitor web analytics dashboards and reports on SEO strategies

  • Identify the processes involved in managing search results

  • Evaluate search performance across channels to improve rankings

  • Web Crawling, Indexing and the Mission of a Search Engine

  • What is search engine ranking

  • Search engine methods of assessing SEO

  • Types of SEO Strategies

  • Setting Organisation's SEO strategies

  • Creating Your Own Keywords and Phrases

  • Finalizing and Implementing Your List

  • What is On-Page SEO

  • What are Meta Tags, Plus Heading Tags, Alt Attributes and Website Structure

  • Improving On-Page SEO

  • Setting Guidelines For Content Partners

  • Content Schedules

  • What is Off-Page SEO

  • Off-Page SEO using Social Media

  • Internet marketing strategies

  • Criteria for evaluating internet marketing strategies

  • Evaluating Internet marketing strategies

  • Measurement Metrices

  • Interpret Web Analytics Dashboards

  • Report on SEO Strategies

  • Processes in managing search results

  • Measurement Criteria of Performance Across Channels

  • Evaluate Search Performance Across

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Search Engine Optimisation”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $100.00

Exclusive of GST after SSG Funding
Course Fees: $963.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 660SGD 660
Company-Sponsored (SME)SGD 100SGD 100
Self-Sponsored (21 – 39 years old)SGD 660SGD 660
Self-Sponsored (Above 40 years old)SGD 100SGD 660

– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.

– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Officially Recognised by

SEARCH ENGINE MARKETING
Understand the fundamentals of managing, reviewing, and monitoring the implementation of Paid Search Engine Marketing (SEM) strategies. Use this to your advantage in establishing targets for Paid SEM campaigns and progress to producing analysis reports for SEM performance to have a better perception of opportunities for improvement.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Differentiate between social media platforms including blogging and Twitter

  • Identify the characteristics of Google Ads, Yahoo Search Marketing, and other data management platforms

  • Manage display network placement lists on AdWords and through other contextual advertising platforms

  • Build profitable web marketing programs

  • Recommend campaign management tools used for PPC campaigns

  • Apply techniques in bid management, ad copy creation, competitor analysis and keyword research

  • Differentiate actionable metrics for performance measurement and effective segmentation of keywords, respectively

  • Monitor traffic quality, click through rates and conversion rates across account

  • Design and test ads for new and existing acquisition campaigns with the knowledge of ad writing techniques

  • Monitor the profitability of advertising using proprietary and licensed management software

  • Identify low performing ads and placements and make necessary changes to maximise profit and volume

  • Identify fraud and low performing sources and domains

  • Create reports about new competitors entering the landscape and any possible changes in the search landscape

  • Identify the features of third-party tools and technologies

  • Introduction to Digital Marketing Landscape

  • Digital Marketing and Data Platforms

  • Audience Segmentation on Digital Marketing Platforms

  • Digital Marketing Programs and Automation

  • Setting Digital Marketing Goals and Objectives

  • Setting Up PPC Search Campaigns on Google Ads

  • Apply techniques in bid management, ad copy creation, competitor analysis and keyword research

  • Metrics for Keyword Planning and Display Ad Targeting

  • PPC Search Success Indicators

  • Monitoring PPC Search Success

  • Ad Copy Restrictions

  • Ad Copywriting Techniques for Display and Search

  • Design and Test Ads

  • Advertising Management Software Functions to monitor profitability

  • A /B Split Testing Techniques

  • Search and Display Campaign Optimisation and Reporting

  • Fraud and Placement Optimisation

  • Competitor Research

  • Additional SEM Tools

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Paid Search Engine Marketing”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $100.00

Exclusive of GST after SSG Funding
Course Fees: $963.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 660SGD 660
Company-Sponsored (SME)SGD 100SGD 100
Self-Sponsored (21 – 39 years old)SGD 660SGD 660
Self-Sponsored (Above 40 years old)SGD 100SGD 660

– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.

– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Officially Recognised by

CAMPAIGN MANAGEMENT
Master the latest digital marketing skills and make an impact with your campaign with our ‘campaign management’ course. The course entails the planning of a digital campaign from start to finish, creating creative campaign content and messages that are tailored to a specific target audience, liaising with partners to gain product or service awareness on a substantial scale, and managing campaigns that fall in line with estimated budgetary requirements.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Develop promotional activities for E-Commerce campaigns

  • Identify the types of customers

  • Determine customer satisfaction

  • Communicate messages to target customers effectively using communication tools of mobile, online, and social media platform

  • Manage execution of a campaign to achieve the intended results

  • Manage campaign budgets

  • Manage pre-campaign testing

  • Evaluate customer satisfaction and sales to determine effectiveness of campaigns by using both quantitative and qualitative analysis

  • Refine campaign effectiveness by utilising the data gathered

  • Collaborate with business partners to create sales opportunities on the business

  • Defining Campaign Objectives

  • E-Commerce Campaign Management Tactics

  • Promotion Mechanics And Online Activities

  • Types of Customers

  • Customer Satisfaction

  • Communication Tools

  • Campaign Messages and Schedules

  • Campaign Execution

  • Communication tools of mobile, online, and social media platform

  • Campaign Budget

  • Pre-Campaign A/B Testing

  • Campaign Evaluation

  • Refining Campaigns

  • Partner Collaboration Campaigns

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “E-Commerce Campaign Management ”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $120.00

Exclusive of GST after SSG Funding
Course Fees: $1,284.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 840SGD 840
Company-Sponsored (SME)SGD 120SGD 120
Self-Sponsored (21 – 39 years old)SGD 840SGD 840
Self-Sponsored (Above 40 years old)SGD 120SGD 840
– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.
 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Officially Recognised by

SOCIAL MEDIA MARKETING ESSENTIALS
Be it LinkedIn, Instagram or Facebook, attain the social media marketing essentials you need to build your brand and position yourself as a prized resource to prospective clients. Our ‘Social Media Marketing Essentials’ course will bestow you with the knowledge to evaluate potential social media marketing opportunities, employ social media as an integral part of your marketing strategy and identify the key elements of using social media as a marketing initiative.
  • Learning Outcome
  • Topics Covered

By the end of the course, the learner is able to:

  • Have a comprehensive understanding of using social media for business

  • Have the knowledge and practical experience in using the various social media platforms and the platform tools such as post scheduling and analytics dashboards

  • Determine the effectiveness of the different types of social media platforms

  • Understand the legal and regulations that might affect the organisation on the use of social media marketing

  • Understand how customers can be influenced through the usage of social media

  • Understand the values of building a community of advocates on a social media platform

  • Develop the abilities to establish social media marketing objectives

  • Develop plans on the use of social media in marketing campaign

  • Evaluate the qualitative outcomes and sentiments of consumers on the social media platform

  • Monitor the outcomes of social media marketing campaigns through the platform analytics dashboard

  • What is Social Network and How can your business leverage on Social Media for growth

  • Major Social Media Platforms

  • Social Media Tools and Functions

  • Which Social Media Platform suits best for your business

  • Social Media Platform Regulatory

  • Social Responsibility and Ethics in Marketing

  • Marketing Environment

  • Importance of Community Building on Social Media

  • Defining your Brand on Social Media

  • Social Media Marketing Campaign Strategy

  • Audience Considerations and Insights

  • Social Media Platform Dashboard Analytics

Certifications

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)

** Please note that SOA will reflect as “Social Media Marketing”

Certification of Achievement by Wong Fong Academy Pte Ltd

Course Registration

From:

SGD $100.00

Exclusive of GST after SSG Funding
Course Fees: $963.00 (Exclusive of GST)

 Singaporean CitizenSingaporean PR
Company-Sponsored (Non SME)SGD 660SGD 660
Company-Sponsored (SME)SGD 100SGD 100
Self-Sponsored (21 – 39 years old)SGD 660SGD 660
Self-Sponsored (Above 40 years old)SGD 100SGD 660

– Course fee after SSG training grant may vary and the eventual funding amount is subject to SSG’s final approval.

 
– From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
 
– Should there be any discrepancy with your eligible funding, your invoice will be revised and you will be notified of the revision before the course.
  • Minimum “N” level OR

  • Nitec, including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR

  • “O” level OR

  • “A” Level

AND

  • At least ESS WPLN at level 5 or equivalent

  • Recommended all learners to have at least 1 or more years of sales and marketing experience

Officially Recognised by

Reviews and Testimonials

Frequently Asked Questions

Q: What is the difference between online classroom and face-to-face traditional classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Q: What is the difference between online classroom and face-to-face traditional classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Q: What is the difference between online classroom and face-to-face traditional classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.