Kickstart Your Digital Journey Career Experience Business

DIGITAL MARKETING FOR SUCCESS

Course Duration: 16 hours

This course covers the development and execution of an integrated marketing plan across various channels and platforms as well as tracking of customers' response and monitor the effectiveness to marketing communications on these channels. It also includes the integration of traditional and digital marketing channels.



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SEARCH ENGINE MARKETING

Course Duration: 16 hours

Understand the fundamentals of managing, reviewing, and monitoring the implementation of Paid Search Engine Marketing (SEM) strategies. Use this to your advantage in establishing targets for Paid SEM campaigns and progress to producing analysis reports for SEM performance to have a better perception of opportunities for improvement.



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DEVELOP A E-COMMERCE WEBSTORE

Course Duration: 16 hours

Grasp the fundamentals of developing an E-commerce webstore as you learn how to create a webstore that matches your goals and business objectives. The course will also teach you how to manage and operate the webstore like a professional. On an additional note, participants of our ‘Develop An E-Commerce Webstore’ are entitled to a development store that lasts for a period of 60 days. *Only applicable upon completion of the course.
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DIGITAL CUSTOMER EXPERIENCE MANAGEMENT

Course Duration: 8 hours

Word-of-mouth is arguably one of the best marketing techniques. Putting the customer in mind, this course is centred around offering an exceptional end-to-end customer journey and experience to attract more people to your businesses. Learn to extract information from customers with different demographics, demands, and buying patterns by directing the operating rhythm for customer management processes and obtain interactive experiences that engage customers.
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CAMPAIGN MANAGEMENT

Course Duration: 24 hours

Master the latest digital marketing skills and make an impact with your campaign with our ‘campaign management’ course. The course entails the planning of a digital campaign from start to finish, creating creative campaign content and messages that are tailored to a specific target audience, liaising with partners to gain product or service awareness on a substantial scale, and managing campaigns that fall in line with estimated budgetary requirements.
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SOCIAL MEDIA MARKETING ESSENTIALS

Course Duration: 16 hours

Be it LinkedIn, Instagram or Facebook, attain the social media marketing essentials you need to build your brand and position yourself as a prized resource to prospective clients. Our ‘Social Media Marketing Essentials’ course will bestow you with the knowledge to evaluate potential social media marketing opportunities, employ social media as an integral part of your marketing strategy and identify the key elements of using social media as a marketing initiative.
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SALES CHANNEL MANAGEMENT

Course Duration: 24 hours

Learn to assess and evaluate ideal channels and partners and set the bar for performance guidelines for channel partners to abide by. Here, participants will learn the rudiments of evaluating suitable channel partners and alliances to maintain a committed network of distributors.
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SEARCH ENGINE OPTIMISATION

Course Duration: 16 hours

Uncover the secrets to staying on top of all search results by learning how to efficiently manage and monitor Search Engine Optimisation (SEO) campaigns for digital assets and content. Using the data acquired, learn to use tools such as Google Seach Console and SEMRush to conduct a detailed analysis on the performance of SEO campaigns.




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DATA ANALYTICS FOR E-COMMERCE

Course Duration: 24 hours

Leverage the knowledge of interpreting data analytics for your e-commerce business. Our ‘Data Analytics for E-Commerce’ course will guide you on applying data analytic strategies and techniques to make informed business decisions. You will also understand the basis of managing data analytics, metrics, and measurement efforts to enhance your business profile.

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E-COMMERCE LOGISTICS

Course Duration: 16 hours

Seize the concept of E-commerce logistics and its impact on consumers as you learn how to identify the different stages of e-commerce logistic operations, from developing order fulfillment guidelines to the final delivery while warranting for client and customer satisfaction.





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Hear from our students

"Digital Customer Experience Management was a well coordinated course conducted by Mr Cheak. A knowledgeable and well experienced individual who helped us understand different engagement strategies for a customer journey. He also elaborated how to justify enhancement to customer engagement. Through analysing different case studies, we were able to apply customer behaviour analysis using qualitative and quantitative assessment methods." — 14 December 2020
Hena Allana
Director & Teacher Educator (Paatshala LLP – Edu)