Kickstart Your Digital Journey Career Experience Business
Become a Digital Marketer
This course covers the development and execution of an integrated marketing plan across various channels and platforms as well as tracking of customers’ response and monitor the effectiveness to marketing communications on these channels. It also includes the integration of traditional and digital marketing channels.
Become An E-Commerce Specialist
This course covers the development and execution of an integrated marketing plan across various channels and platforms as well as tracking of customers’ response and monitor the effectiveness to marketing communications on these channels. It also includes the integration of traditional and digital marketing channels.
Course Duration: 16 hours
This course covers the development and execution of an integrated marketing plan across various channels and platforms as well as tracking of customers’ response and monitor the effectiveness to marketing communications on these channels. It also includes the integration of traditional and digital marketing channels.
Course Duration: 8 hours
Word-of-mouth is arguably one of the best marketing techniques. Putting the customer in mind, this course is centred around offering an exceptional end-to-end customer journey and experience to attract more people to your businesses. Learn to extract information from customers with different demographics, demands, and buying patterns by directing the operating rhythm for customer management processes and obtain interactive experiences that engage customers.
Course Duration: 16 hours
Uncover the secrets to staying on top of all search results by learning how to efficiently manage and monitor Search Engine Optimisation (SEO) campaigns for digital assets and content. Using the data acquired, learn to use tools such as Google Seach Console and SEMRush to conduct a detailed analysis on the performance of SEO campaigns.
Course Duration: 16 hours
Understand the fundamentals of managing, reviewing, and monitoring the implementation of Paid Search Engine Marketing (SEM) strategies. Use this to your advantage in establishing targets for Paid SEM campaigns and progress to producing analysis reports for SEM performance to have a better perception of opportunities for improvement.
Course Duration: 24 hours
Master the latest digital marketing skills and make an impact with your campaign with our ‘campaign management’ course. The course entails the planning of a digital campaign from start to finish, creating creative campaign content and messages that are tailored to a specific target audience, liaising with partners to gain product or service awareness on a substantial scale, and managing campaigns that fall in line with estimated budgetary requirements.
Course Duration: 24 hours
Leverage the knowledge of interpreting data analytics for your e-commerce business. Our ‘Data Analytics for E-Commerce’ course will guide you on applying data analytic strategies and techniques to make informed business decisions. You will also understand the basis of managing data analytics, metrics, and measurement efforts to enhance your business profile.
Course Duration: 16 hours
Grasp the fundamentals of developing an E-commerce webstore as you learn how to create a webstore that matches your goals and business objectives. The course will also teach you how to manage and operate the webstore like a professional. On an additional note, participants of our ‘Develop An E-Commerce Webstore’ are entitled to a development store that lasts for a period of 60 days. *Only applicable upon completion of the course.
Course Duration: 16 hours
Be it LinkedIn, Instagram or Facebook, attain the social media marketing essentials you need to build your brand and position yourself as a prized resource to prospective clients. Our ‘Social Media Marketing Essentials’ course will bestow you with the knowledge to evaluate potential social media marketing opportunities, employ social media as an integral part of your marketing strategy and identify the key elements of using social media as a marketing initiative.
Course Duration: 16 hours
Course Duration: 24 hours
Learn to assess and evaluate ideal channels and partners and set the bar for performance guidelines for channel partners to abide by. Here, participants will learn the rudiments of evaluating suitable channel partners and alliances to maintain a committed network of distributors.
